Privacy Policy

Privacy and Data Protection

07/11/2026

At Babylove Groups, we’re here to support you and your little one. That includes taking good care of the information you share with us. Here’s what we collect, why we need it and what you can ask us to do with it.

Who looks after your information?

Claire Walby from Walby Education & development, trading as Babylove Groups, is responsible for how we use your personal information. This notice covers our classes and events, enquiries, online bookings and records we keep on paper or electronically.

You can reach us at babylovegroups@gmail.com. We handle your information in line with the UK GDPR and the Data Protection Act 2018, as amended.

What do we ask you for?

When you get in touch, book or come along to a session, we may collect:

A little about you and your child. Your name and contact details, your child’s name and age or date of birth, and billing details where needed.

Your booking details. The sessions you’ve booked, attendance, fees, payment status and any messages about your booking.

Anything that helps us welcome you safely. This might include an emergency contact or information you choose to share about allergies, health, accessibility or your child’s development and support needs.

Details of an accident, incident or safeguarding concern, if we need to record or follow it up.

Photos, videos and your permissions, where you’ve agreed to a specific use.

Most of this comes directly from you. We also receive booking and payment status information through the services we use and may record attendance or incidents during sessions. If you give us someone else’s details as an emergency contact, please let them know and share this notice with them.

How do we use it?

To get your place booked and keep you in the loop. We use the booking adult’s details to answer booking enquiries, arrange your place, process payments and tell you about your session. This is necessary to set up or fulfil your booking.

To run our classes and welcome your little one. We have a legitimate interest in using relevant information to check which class suits your child’s age, manage attendance and respond to questions. We balance this against your family’s privacy.

To help you take part safely and comfortably. We ask for your explicit consent to use health or disability information you choose to share for routine support or adjustments. In an emergency, we may use or share essential information to protect someone’s vital interests where the legal conditions apply. For safeguarding, we may rely on a legal obligation or the recognised legitimate interest in safeguarding vulnerable individuals. Where sensitive information is involved, we also need a separate legal condition, such as the substantial public interest condition for safeguarding under the Data Protection Act 2018.

To look after the business responsibly. We keep records required by law for tax and accounting. Where necessary, we use relevant records to investigate incidents or establish, exercise or defend legal claims.

To share Babylove news and offers. If you opt in, we use your consent to send you updates. You can unsubscribe at any time. We’ll still get in touch about sessions you’ve already booked when you need to hear from us.

We’ll tell you which details are needed to make a booking. If you choose to leave out information about an allergy or support need, we may be unable to plan for it in advance.

Bookings, payments and who we share information with

We use ClassForKids to manage online bookings. You can read its own privacy policy for information about how it handles personal data. Online payments are handled by Stripe.

Your class leader receives the details they need to run your session safely. We may also share relevant information with the providers who help us run our website, email and booking services, or with our accountant, insurer or professional advisers where needed. If there’s an emergency or safeguarding concern, we may share essential information with emergency services, safeguarding teams or other authorities where it’s necessary and lawful.

Photos and videos

We love capturing little moments from class, and it’s always your choice whether we can share them. Before we publish an identifiable photo or video of you or your child on our website, social media or promotional materials, we ask for separate permission. For young children, we ask someone with parental responsibility. You’re equally welcome at Babylove whichever you choose.

You can change your mind by contacting us. We’ll stop using the image for that purpose and remove it from the channels we control where we can. If it was shared publicly, other people may already have saved or shared a copy.

How we keep your information safe

We limit access to electronic records and keep paper records containing personal information in locked storage. When we no longer need the information, we securely delete electronic records and shred paper records.

What we keep

Enquiries and waiting-list details

Booking, attendance and routine registration records

Routine emergency contacts and health or support details

Payment and accounting records

Accident, incident and safeguarding records

Photos, videos and permissions

If your contact details or your little one’s needs change, please let us know so we can update our records.

Your choices and how to get in touch

Depending on how we use your information, you can ask to see it, correct it, have it deleted, restrict how we use it, object to certain uses or ask for eligible information in a portable format. You can withdraw permission wherever we rely on consent and object to direct marketing at any time.

If you have a question, want to exercise a right or are worried about how we’ve handled your information, please email babylovegroups@gmail.com. We’ll acknowledge a data protection complaint within 30 days, look into it and tell you the outcome without undue delay. You can also raise a concern with the UK data protection regulator through its data protection complaints service.

We’ll invite you during class to join our optional WhatsApp group to stay in touch with other Babylove families. If you choose to join, other group members can see your phone number, and you’re welcome to leave at any time.